About Fieldwork Indonesia

For over 15 years, Fieldwork Indonesia has been the trusted partner for businesses seeking to understand and succeed in the Indonesian market. We combine deep local knowledge with international research standards to deliver insights that drive growth.

Our Mission

To empower businesses with deep, actionable insights into Indonesian consumer behavior and market dynamics. We bridge the gap between global strategies and local market realities, enabling our clients to make informed decisions that drive sustainable growth.

Our Vision

To be Indonesia's most trusted market research partner, recognized for our expertise, innovation, and commitment to delivering insights that transform businesses and contribute to Indonesia's economic development.

Our Core Values

The principles that guide everything we do at Fieldwork Indonesia

Precision & Accuracy

We deliver precise, data-driven insights that businesses can trust and act upon with confidence.

Local Expertise

Deep understanding of Indonesian culture, consumer behavior, and regional market dynamics.

Global Standards

International research methodologies adapted for the unique characteristics of Indonesian markets.

Quality & Integrity

Upholding strict quality control processes and the highest ethical standards to ensure data accuracy and absolute trustworthiness.

End-to-End Solutions

Providing comprehensive research services, from initial design and data collection to strategic analysis and actionable insights.

Technology-Driven Innovation

Leveraging cutting-edge research technology for faster, more efficient, and accurate data collection, giving you a competitive edge.

Our Journey

Key milestones in Fieldwork Indonesia's growth and development

2008

Company Founded

Fieldwork Indonesia established in Jakarta with a vision to provide world-class market research services tailored for the Indonesian market.

2012

Regional Expansion

Opened our first regional office in Surabaya, extending our reach across Java and Eastern Indonesia.

2018

1000+ Projects Milestone

Completed our 500th research project, establishing ourselves as a trusted partner for major Indonesian and international brands.

2020

Pandemic Adaptation

Successfully pivoted to remote research methodologies during COVID-19, maintaining service quality and client satisfaction.

2024

Market Leadership

Recognized as Indonesia's leading independent market research company with over 200 satisfied clients.

Indonesian Market Expertise

With over 15 years of experience in the Indonesian market, we understand the unique challenges and opportunities that businesses face in this diverse archipelago. Our expertise spans across industries, demographics, and regional markets.

Regional Diversity

Understanding cultural and economic differences across Indonesia's 34 provinces

Multi-Language Capabilities

Research conducted in Bahasa Indonesia and major regional languages

Digital & Traditional Insights

Bridging online and offline consumer behavior patterns

Areas of Specialization

Consumer Psychology & Behavior

Market Segmentation & Targeting

Brand Positioning & Strategy

Product Development Research

Digital Consumer Journey Mapping

Cross-Cultural Market Analysis

Retail & E-commerce Insights

Financial Services Research

FMCG & Consumer Goods

Technology Adoption Studies

Healthcare Market Research

B2B Market Intelligence

Our Impact

Numbers that reflect our commitment to excellence and client success

1000+

Projects Completed

200+

Satisfied Clients

Provinces Covered

15+

Years Experience

Ready to Partner With Us?

Let Fieldwork Indonesia help you unlock the insights you need to succeed in the Indonesian market.