CXplore: Customer Segmentation, Behavior, & Journey Analysis
This service answers the most fundamental questions in business: Who are your real customers, why do they choose (or leave) you, and what is their experience at every point of interaction with your brand?.
Research Solution Designed to Provide You With a 360 Degree Understanding of Your Customers
CXplore™ is a research solution designed to provide you with a 360 degree understanding of your customers. This service answers the most fundamental questions in business: Who are your real customers, why do they choose (or leave) you, and what is their experience at every point of interaction with your brand?. CXplore™ transforms complex customer data into clear insights for your segmentation strategy, customer experience enhancements, and loyalty programs.
CXSegment
Psychographic & Behavioral Segmentation
CXTrigger
Analysis of Decision Triggers & Barriers
CXTrack
Customer Journey & Touchpoint Mapping
CXMeter
Measurement of Satisfaction & Loyalty Metrics
CXSegment - Psychographic & Behavioral Segmentation
Strategic Segmentation Tool that Moves Beyond Conventional Demographics
CXSegment is a strategic segmentation tool that moves beyond conventional demographics. We cluster your consumers based on their psychographic profiles (e.g., lifestyle and values) and behavioral patterns (e.g., product usage habits and brand loyalty). This process generates rich and detailed customer personas, providing a complete picture of whom you are serving.
With these clear personas, your marketing and communication strategies can be tailored with high precision. For example, a price sensitive "Value Hunter" will respond to different messaging than a "Trend Seeker" who is influenced by social media. CXSegment ensures that your marketing efforts not only reach the right audience but also speak a language that is relevant and resonates deeply with them.
CXTrigger - Analysis of Decision Triggers & Barriers
Identify The Specific Drivers and Barriers in Your Customer's Decision Making Process
CXTrigger is the module designed to identify the specific drivers and barriers in your customer's decision making process. This module precisely determines the factors that encourage a person to make a purchase and, conversely, what causes a potential customer to hesitate or abandon their transaction.
By understanding whether peer reviews, expert recommendations, or delivery speed is the most critical factor, your business can prioritize improvement efforts in areas that deliver the greatest impact on conversion. CXTrigger transforms the abstract concept of "customer motivation" into a concrete, actionable list of strategic priorities to enhance your sales effectiveness.
CXTrack - Customer Journey & Touchpoint Mapping
Journey Mapping Tool That Visually Charts The Entire Customer Experience
CXTrack is a journey mapping tool that visually charts the entire customer experience, from the first point of awareness to post purchase interactions. This process meticulously identifies every customer touchpoint with your brand and evaluates its performance at each stage.
The diagnostic power of CXTrack lies in its ability to uncover "pain points" or moments of friction in the customer journey such as difficult website navigation, a complicated checkout process, or slow to respond customer service. By pinpointing exactly where these problems occur, we provide clear recommendations to streamline the customer journey, enhance satisfaction at every stage, and eliminate obstacles to loyalty.
CXMeter - Measurement of Satisfaction & Loyalty Metrics
Measurement Module for Gauging Customer Satisfaction and Loyalty Through Industry Standard Metrics
CXMeter is the measurement module for gauging customer satisfaction and loyalty through industry standard metrics. This module captures quantitative data such as Customer Satisfaction (CSAT) to evaluate specific interactions, Net Promoter Score (NPS) to measure overall brand loyalty, and identifies triggers for Word-of-Mouth (WOM) advocacy.
These metrics work synergistically to form a powerful feedback loop. A high CSAT score may indicate a smooth transaction, but a low NPS score could signal a lack of a deeper connection with the brand. By analyzing the "why" behind each score, especially through WOM analysis, we uncover what it takes to transform satisfied customers into enthusiastic brand promoters, ultimately driving organic growth for your business.
