Our Services

Comprehensive market research solutions tailored for the Indonesian market. From consumer insights to market intelligence, we provide the data-driven insights you need to make informed business decisions.

BuzzTrac™

Campaigns, brand positioning, and marketing mix (4P) audit

Helps SMEs and brands understand whether their campaigns are effective, how strong their brand position is in the minds of consumers, and whether their 4P strategy is optimized.

Key Components:

  • BuzzScore – Ad recall & awareness
  • BuzzPos – Brand perception map (positioning map)
  • BuzzMix – Evaluation of the 4P strategy (Product, Price, Place, Promotion)

Best Suited For:

Brands with active campaigns, new products, or those aiming to assess the strength of their positioning.

DeepPulse™

Brand health & brand strength

To audit brand perception, emotional associations, and brand strength.

Key Components:

  • DeepAudit – Brand health (TOM, image, RTB, differentiation)
  • DeepEmotion – Emotional associations & value attributes
  • DeepCompare – Brand vs competitor comparison

Best Suited For:

Evaluating brand strength before and after campaigns, rebranding, or repositioning efforts.

CXplore™

Customer segmentation, consumer behavior, and satisfaction/loyalty

To reveal who your customers are, how they behave in decision-making, and how satisfied or loyal they are after their experience.

Key Components:

  • CXSegment – Psychographic & behavioral segmentation
  • CXTrigger – Decision triggers and usage context
  • CXTrack – Journey & touchpoint mapping
  • CXMeter – Satisfaction (CSAT), NPS, word-of-mouth triggers

Best Suited For:

Brands focusing on customer experience, retention strategies, or targeting based on user types.

TeamPulse™

Employee engagement & service quality

To explore employee motivation and loyalty, as well as evaluate the quality of frontline service.

Key Components:

  • TeamInsight – Motivation, satisfaction, turnover risk
  • ServiceCheck – SERVQUAL, direct service audit
  • FrontLineMap – Evaluation of service touchpoints

Best Suited For:

Direct service businesses (retail, clinics, restaurants), internal audits of HR & service quality.

LapakTrac™

Retail Visibility & Store Execution Audit

Provides accurate and structured field data on product availability, pricing, promotions, and in-store display—across both modern and traditional trade.

Key Components:

  • LapakShelf – Product & variant availability, stock visibility
  • LapakDisplay – Compliance and effectiveness of displays, POSM, banners, talkers
  • LapakHarga – Retail price audit, promotions, and price compliance
  • LapakKompetitor – Snapshot of competitor products & activities in the same outlets

Best Suited For:

Warung audits, modern/traditional store checks, and channel execution programs.

ProVox™

Product concept, packaging, and usage evaluation

Helps brands validate new or improved products by gathering structured feedback from target users—before market launch or scale-up.

Key Components:

  • ProductConcept – Appeal, believability, and clarity
  • PackScan – Visual standout and purchase motivation
  • UsageTrack – Real user experience during trial

Best Suited For:

Brands developing new products, optimizing packaging, or refining MVPs (Minimum Viable Product) before go-to-market.

Research Methodologies

We employ a diverse range of research methodologies to ensure comprehensive and accurate insights

Quantitative Research
Large-scale surveys and statistical analysis for measurable insights
  • Online Surveys
  • CATI Interviews
  • Face-to-Face Surveys
  • Mobile Surveys
Qualitative Research
In-depth exploration of consumer motivations and attitudes
  • Focus Group Discussions
  • In-Depth Interviews
  • Ethnographic Studies
  • Online Communities
Mixed Methods
Combining quantitative and qualitative approaches for comprehensive insights
  • Sequential Studies
  • Concurrent Designs
  • Triangulation
  • Validation Studies
Digital Research
Leveraging technology for modern research approaches
  • Online Panels
  • Mobile Research
  • Social Listening
  • Digital Analytics

Our Research Process

A systematic approach ensuring quality, accuracy, and actionable insights

01

Discovery & Planning

Understanding your objectives, target audience, and research requirements

02

Research Design

Developing methodology, questionnaires, and sampling strategy

03

Data Collection

Executing fieldwork with quality control and real-time monitoring

04

Analysis & Insights

Data analysis, interpretation, and actionable recommendations

Ready to Get Started?

Let's discuss your research needs and create a customized solution for your business.

WhatsApp