Financial Services Industry
Specialized market research for financial institutions, helping you understand customer needs, build trust, and navigate digital transformation in Indonesia's evolving financial landscape.
The Financial Services sector is an economic pillar that is highly dependent on trust and a profound understanding of customers and market dynamics. In this industry, market research is instrumental in identifying evolving financial needs, assessing brand perception, and measuring customer loyalty.
Financial institutions face the challenge of continuous innovation in products and services while maintaining regulatory compliance and staying relevant amidst fierce competition and technological disruption.
Our Financial Services Research
Specialized research methodologies designed for the unique challenges of financial services
Comprehensive measurement of customer satisfaction across all financial touchpoints.
Track customer loyalty and likelihood to recommend your financial services.
Monitor brand perception, trust levels, and competitive positioning in financial markets.
Deep insights into customer investment patterns, risk tolerance, and decision-making factors.
Evaluate digital banking needs, app usability, and fintech adoption patterns.
Assess customer perceptions of security, privacy, and trust in financial services.
Customer Journey Analysis
Customer Journey Analysis maps every customer interaction point, from brand awareness to retention. Through in-depth interviews and focus group discussions, we explore barriers to service usage, decision-making factors, and customer expectations regarding security and transaction convenience.
- Complete touchpoint mapping
- Barrier identification and solutions
- Security and convenience expectations
- Onboarding process optimization
Digital Transformation Research
In digital transformation, our research assesses the adoption of new technologies (e.g., AI chatbots, biometrics) through usability testing and analytics review. We assist you in recruiting representative respondents to gather authentic data and analyze user satisfaction metrics.
- AI and biometric technology adoption
- Mobile banking usability testing
- Digital service satisfaction metrics
- Fintech adoption patterns
Key Benefits
How our financial services research drives business success and customer trust
Design products that align with customer expectations
Increase customer retention and loyalty
Expand market share through data-driven strategies
Optimize digital transformation initiatives
Build stronger customer relationships
Mitigate risks in product development
We provide end-to-end services that include research instrument design, respondent recruitment, field and digital data collection, statistical analysis, and the preparation of comprehensive reports with strategic recommendations. We ensure in-depth analysis that yields strategic insights.
The primary benefit of market research in this sector is the ability to design products and services that truly align with customer expectations, increase retention, and expand market share. Research findings provide insights into customer preferences for new features, their comfort level with financial technology, and their sentiment toward economic policy changes.
Ready to Transform Your Financial Services?
Let's discuss how our specialized financial services research can help you build trust and drive digital innovation.