Healthcare Industry
Specialized market research for healthcare organizations, pharmaceutical companies, and medical device manufacturers, helping you understand patients, physicians, and healthcare dynamics in Indonesia.
The Healthcare industry is a highly complex and regulated sector where market research is critical for understanding patients, medical practitioners, and the dynamics of the pharmaceutical and medical device markets. Companies in this sector need accurate insights to develop innovative products and services.
Research in Healthcare covers a wide range of areas, from patient behavior analysis and physician perceptions of specific drugs or medical devices, to evaluating the effectiveness of public health campaigns and understanding market access dynamics. Our research helps identify unmet care needs and optimize marketing strategies.
Our Healthcare Research Services
Specialized research methodologies designed for the unique challenges of healthcare markets
Comprehensive mapping of patient experiences from awareness to treatment and follow-up care.
Understanding healthcare professional perceptions and usage patterns of medical solutions.
Evaluate pharmaceutical concepts, efficacy perceptions, and market potential for new drugs.
Comprehensive testing and evaluation of medical devices from user and clinical perspectives.
Assess patient understanding and compliance with medical instructions and treatments.
Evaluate telemedicine, health apps, and digital health solution adoption and usability.
Patient Journey Mapping
Patient Journey Mapping is conducted through in-depth interviews and focus group discussions with patients, caregivers, and medical staff. We also employ mystery patients at healthcare facilities to evaluate service quality, wait times, and staff interactions.
- Complete patient experience mapping from entry to discharge
- Mystery patient evaluations for service quality
- Service quality and wait time assessments
- Communication protocol optimization recommendations
Patient Compliance Testing
For pharmaceutical and medical products, patient compliance with usage instructions is crucial. Through comprehension testing, eye-tracking, and home placement use tests, we evaluate how well patients understand labels, leaflets, and educational materials.
- Comprehension testing for medical instructions
- Eye-tracking studies for packaging design optimization
- Home placement use tests for real-world validation
- Educational material optimization and refinement
Digital Health & Telemedicine
The adoption of digital solutions like telemedicine apps, patient portals, or wearable devices is assessed through usability testing and analytics review. We recruit authentic respondents to collect data on UX/UI, user satisfaction, and technical barriers.
- Telemedicine app usability testing and optimization
- Patient portal navigation and feature optimization
- Wearable device acceptance and adoption studies
- Privacy and security barrier analysis and solutions
Key Benefits
How our healthcare research drives innovation and improves patient outcomes
Make targeted product development decisions
Increase product acceptance among medical professionals
Optimize patient communication strategies
Identify unmet clinical needs and opportunities
Improve patient care outcomes and satisfaction
Support regulatory compliance and approval processes
We offer end-to-end services that encompass research instrument design, respondent recruitment, field data collection, statistical analysis, and the preparation of comprehensive reports with strategic action recommendations. We ensure in-depth analysis that yields strategic insights.
The benefit of this research is the ability to make more targeted product development decisions, increase product acceptance among medical professionals and patients, and optimize communication strategies. This enables healthcare companies to innovate with confidence, improve patient care outcomes, and achieve business sustainability.
Ready to Advance Healthcare Innovation?
Let's discuss how our specialized healthcare research can help you improve patient outcomes and drive medical innovation.