Media & Entertainment Industry
Specialized market research for media and entertainment companies, helping you understand audience behavior, optimize content strategies, and navigate the evolving digital entertainment landscape in Indonesia.
The Media & Entertainment industry is continuously adapting to changes in content consumption, the emergence of new digital platforms, and shifting audience preferences. In this highly dynamic sector, market research is key to understanding audience behavior, content trends, and the effectiveness of distribution strategies.
Media and entertainment companies require deep insights to develop engaging content, identify monetization opportunities, and maintain relevance amidst global competition. Our research helps you understand what types of content are most in-demand, how audiences access and consume media, and what factors influence subscription or purchasing decisions.
Our Media & Entertainment Research Services
Specialized research methodologies designed for the dynamic world of media and entertainment
Deep analysis of viewing habits, listener preferences, digital consumption trends, and brand perception.
Testing for films, TV shows, music, games, and other entertainment content before production.
User experience research for streaming services, news websites, and digital entertainment platforms.
Analysis of subscription patterns, churn prevention, and customer lifetime value optimization.
Research on how audiences consume media across different platforms and devices.
Analysis of media channel and streaming service brand perception and competitive positioning.
Concept & Content Testing
Using monadic testing, we show one content variant such as a talk show format, a film teaser, or an ad package to respondents. The qualitative and quantitative feedback collected helps you refine the duration, narrative, and visual elements to align with the preferences of your target audience, whether it be younger or adult demographics.
- Monadic testing for content variants
- Narrative and visual element optimization
- Target audience preference alignment
- Content duration and format optimization
User Experience & Platform Engagement
For digital platforms like streaming apps or news websites, we conduct user tests and in-home usage tests to assess ease of navigation, streaming quality, and user satisfaction (NPS, CSAT). Usability testing results reveal technical or design barriers that disrupt the experience, allowing your product team to improve retention rates and average watch time.
- Navigation and streaming quality assessment
- User satisfaction measurement (NPS, CSAT)
- Technical and design barrier identification
- Retention rate and watch time optimization
Pricing & Packaging Strategy
Pricing analysis in this sector includes evaluating subscription schemes, such as freemium vs. premium, and bundling packages (film, music, or events). With digital store audits and mystery shopping on e-ticketing platforms or online stores, we gather data on value perception and willingness to pay, helping you set competitive prices without sacrificing ARPU (Average Revenue Per User).
- Subscription scheme evaluation (freemium vs. premium)
- Content bundling package optimization
- Value perception and willingness to pay analysis
- ARPU optimization and competitive pricing
Key Benefits
How our media & entertainment research drives content success and audience engagement
Produce more relevant and popular content
Optimize cross-platform distribution strategies
Increase monetization and revenue streams
Enhance user experience and engagement
Improve content discovery and recommendation
Build stronger audience relationships and loyalty
We provide end-to-end services that include research instrument design, authentic respondent recruitment, field and digital data collection, statistical analysis, and the preparation of comprehensive reports with strategic recommendations. Our approach is tailored to the unique needs and challenges of your Media & Entertainment industry.
The main benefit of this research is the ability to produce more relevant and popular content, optimize cross-platform distribution strategies, and increase monetization. Research results provide valid data on genre preferences, viewing duration, willingness to pay for premium content, and user experiences on digital platforms.
Ready to Create Content That Captivates?
Let's discuss how our specialized media and entertainment research can help you understand your audience and create compelling content.