Technology Industry
Specialized market research for technology companies, helping you understand user needs, validate product concepts, and lead innovation in Indonesia's rapidly evolving tech landscape.
The Technology sector is one of the fastest-changing industries, where innovation is the key to survival and growth. Market research in this field is essential for understanding the adoption of new technologies, user preferences for software or hardware, and the competitive dynamics in a highly contested market.
Technology companies require deep insights to develop relevant products, identify user pain points, and lead at the forefront of innovation. Our research helps you understand how users interact with technology, what features are most valuable to them, and how products can be refined to meet ever-increasing expectations.
Our Technology Research Services
Specialized research methodologies designed for the fast-paced technology industry
User experience research, software concept testing, and usability testing for digital products.
Deep analysis of tech product users, digital service satisfaction, and app usage behavior.
Assessment of market readiness for disruptive technologies and innovation adoption patterns.
Analysis of mobile app engagement, feature usage, and user journey optimization.
Validation of software concepts, feature prioritization, and user acceptance testing.
Research on artificial intelligence and Internet of Things adoption and market trends.
UX/UI & Usability Testing
We conduct use tests on application prototypes or enterprise dashboards, as well as in-home usage tests for connected home devices. We recruit authentic respondents, including both existing and potential target users, to gather data on interaction, usage barriers, and satisfaction metrics.
- Application prototype testing and validation
- Interface design refinement and optimization
- Navigation flow optimization for better UX
- User satisfaction metrics (NPS, CSAT) analysis
Go-to-Market Strategy Development
In developing a go-to-market strategy, our research evaluates competitor positioning, messaging, and digital distribution channels. Through in-depth interviews and focus group discussions with decision-makers at target companies, we analyze workflow needs, system integration, and security/privacy considerations.
- Competitor positioning and messaging analysis
- Digital distribution channel optimization
- Workflow needs and system integration research
- Security and privacy considerations assessment
Key Benefits
How our technology research drives innovation and competitive advantage
Design intuitive and innovative technology products
Increase user satisfaction and engagement rates
Accelerate product development cycles with validated insights
Understand competitive landscape and market opportunities
Deliver solutions that truly solve user problems
Continuously innovate with confidence and data backing
We provide end-to-end services that include research instrument design, respondent recruitment, field and digital data collection, statistical analysis, and the preparation of comprehensive reports with strategic recommendations. We facilitate accurate data collection through app-based questionnaires and the recruitment of real respondents who are early adopters or specific target users.
The primary benefit of this research is the ability to design intuitive and innovative technology products, increase user satisfaction, and accelerate the product development cycle. This results in actionable strategic recommendations, helping technology companies to continuously innovate, understand the competitive landscape, and deliver solutions that truly solve user problems.
Ready to Innovate with Confidence?
Let's discuss how our specialized technology research can help you build products that users love and markets demand.